How to compare proposals
Inventory your materials: property data, original photographs, permissions and existing content. Identify information that needs verification before publication. The proposal should distinguish production, campaign management, ad spend and commercial fees. To assess results, separate reach and clicks from enquiries handled, viewings and actual progress. A campaign can generate activity without a contract; recognising that difference supports informed adjustments.
Information to prepare
State municipality, property type and marketing objective.
Identify available materials and permission to market the property.
Set expectations for support and a promotional investment range.
What changes the cost
Agreed model and fees.
Commissioned photography, video and content production.
Advertising investment and follow-up included in writing.
Common mistakes
Confusing advertising investment with brokerage commission.
Publishing photographs without permission or unverified information.
Promising a sale based on clicks or advertising reach.
How to move forward
You describe the property and we choose the model.
We agree terms and complete the owner’s file.
We review materials and activate the commissioned work.
You can commission this service for a property that is not listed by Renwork. Your first enquiry only needs a case description, municipality and contact details. After scoping, you will receive a quote with the scope, responsible professional, fees and next steps. In-person coverage is focused on Antioquia; remote advice concerns Colombian matters.
General preparation guide. Professional assessment depends on the assignment and information reviewed.
Scope references and further reading
References for understanding the speciality, not endorsements of Renwork. Overseas sources do not establish Colombian requirements.